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  <url>
    <loc>https://lawingconsulting.com/banner</loc>
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    <lastmod>2019-05-01</lastmod>
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      <image:title>Banner</image:title>
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  <url>
    <loc>https://lawingconsulting.com/home</loc>
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    <lastmod>2024-01-19</lastmod>
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      <image:title>Home - Working with Lawing Consulting can put your project in the spotlight and earn you and your team some well-deserved attention.</image:title>
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      <image:title>Home</image:title>
      <image:caption>Alignment is the key to a strong marketing and communications effort. A clear purpose, cohesive messaging and a relevant, user-centric story can propel a company forward. There is no such thing as over-communications, and it all begins with a story that matters.</image:caption>
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  <url>
    <loc>https://lawingconsulting.com/testimonials</loc>
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    <lastmod>2021-06-08</lastmod>
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  <url>
    <loc>https://lawingconsulting.com/contact</loc>
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    <lastmod>2021-10-05</lastmod>
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      <image:title>Contact - Let’s talk! The best way to move forward is to talk about what you’re looking to accomplish so we can paint a picture of how to get there together.</image:title>
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  <url>
    <loc>https://lawingconsulting.com/whatwedo</loc>
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    <lastmod>2021-10-05</lastmod>
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      <image:title>What We Do - In a word: relevant.</image:title>
      <image:caption>We’ve done it all - messaging architecture, comprehensive content strategy and execution, thought leadership and news bureau initiatives, our unique customer champion program, the list goes on. We start with your target audiences and how you are relevant to them. Our work often includes an immersion process that helps articulate these audiences, their pain points and your unique benefits. We also build and run programs to establish and/or reinforce subject matter expertise, create a drum beat of awareness among industry press and influencers, support lead generation efforts with a content pipeline to match sales cycles, and articulate a cohesive story around many brands in a growing portfolio. What can we do to amplify and enrich your marketing communications efforts?</image:caption>
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  <url>
    <loc>https://lawingconsulting.com/team</loc>
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    <lastmod>2024-01-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5cca18fcaf4683c0da4548bd/1633376678531-0QSA70EE37R9XBWXRX2Q/Tirzah+Clerc+bio+photo.jpg</image:loc>
      <image:title>Team - Tirzah Clerc</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
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      <image:title>Team - Angie Lawing</image:title>
      <image:caption>Angie Lawing has spent over twenty years serving as the communications voice behind hundreds of companies. Her track record includes creating new messaging architecture and strategic positioning, building communications plans, and increasing both mindshare and market share for dozens of organizations, from Fortune 1000 companies to startups and non-profit organizations. Some of her most rewarding work with clients has been the introduction of something new, whether it is redefining existing companies or products or introducing an entirely new company or service. She can run communications programs from the ground up and likes to tackle complex problems and collaborate with dynamic teams. She often brings in supporting roles to help run marketing and communications programs for clients. Past roles of Ms. Lawing’s include Managing Director at Spoke Marketing and CEO of Mercury Labs, a cinema and communications company. Early in her career, she was a staff media maven at Manning, Selvage &amp; Lee in Los Angeles and consulted with dozens of startups in San Francisco.</image:caption>
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